Personally, I have deliberately chosen not to buy any Gillette razors since its anti-male, SJW razor ad came out.
Apparently, I am not alone.
According to Reuters, Gillette suffered a net loss of billions of dollars last quarter. That’s billions with a “b”:
However, P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.
According to Reuters, P&G chalked the billions in dollars lost up “to foreign exchange fluctuations, increased competition and a contracting market for blades and razors as consumers in developed markets shave less frequently.”
They’re partly right. A net loss of that much money can only mean that those who do shave have abandoned Gillette en masse, and rightly so. Gillette’s commercial that blanketed the male gender with the accusation of “toxic masculinity” while using feminist buzzwords and clips of hard-left news organizations was one of the most hated commercials of the past decade.
As P&G continued to see profits go up for all of their brands, Gillette began suffering profit drops that were revealed last April. Apparently, the drops never stopped.
Of course, the ad that got so much attention that it redefined Gillette’s brand for millions of men that were former customers had NOTHING to do with the massive losses Gillette took. That’s certainly what it would like you to believe anyway. But, I think it’s instructive to look at some of the comments that are STILL being made on that ad 7.5 months after it came out. Here are just some of the many, many, many comments from the last 48 hours…
“Remember the day when Gillette destroyed their brand? I do. LMAO”
“It’s like watching the Hindenburg happen in fast forward with ‘Yakkity Sax’ playing. You just can help laughing at this disaster.”
“After 40 years buying Gillette, never never again, nor my family. I would not take their products for free.”
“You have founded the ‘Me Neither’ movement. ‘I don’t use Gillette products anymore.’ ‘Me neither!'”
“This should be renamed ‘the 8 billion dollar ad'”
“Hahahaha down $8,000,000,000! Guess you didnt want our toxic cash!”
“‘men need to hold other men accountable’. Ok, guys, you are not going to be my friend anymore if you continue to buy Gillette”
All I can say is that it couldn’t have happened to a more deserving, woke company.