The Men’s Romper Company, RompHim, is Now Dead

I remember when RompHim came out because as with any feminine product touted for men, we were told it was “the future.” Yes, men are just like this now. They wear rompers and everybody loves it! These are the sort of headlines we saw back in 2017:

Why everyone is talking about male rompers – CNN – CNN.com

Men Want To Wear Rompers. Get Over It. – Totally The Bomb

Meet the RompHim: The romper for men – Today ShowThe Male Romper Is Here, and You Can Pee in It | GQ

Trending: 10 Pornstars Who Turned Christian

The RompHim Isn’t Just Lame Wordplay, It’s A Sign Of Male Fragility

The Male Romper Has Come to Claim Your Masculinity. Enjoy It.

These male onesies got an ENORMOUS amount of free publicity and yes, plenty of us made fun of them, but they were also widely promoted. Freaking Gentlemen’s Quarterly even did a positive article on this atrocity.

Well, now it’s dead:

RompHim, a men’s romper company, is shutting down as its four founders are moving on to new projects.

The founders announced the shutdown in a message addressed to fans of the one-piece clothing.

…The company first announced its Kickstarter in 2017, enjoying a viral reaction online. That popularity faded quickly after.

…With advertising highlighting a cheeky, “I’m here to have fun, not fit in” attitude, men’s rompers became a short-lived, off-kilter token of late-2010s men’s summer fashion. The actual number of men wearing them, however, was relatively low, and they were mostly popular in the LGBTQ community.

When something ridiculous like that comes out, it’s always, “This is the hot new trend for men” and when it dies, it’s “they were mostly popular in the LGBTQ community.” The next time they try to tell you make-up for men or high heels for men (you know this has to be coming) are popular or even tell you about how “masculinity is being redefined,” remember how it worked out for RompHim.

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John Hawkins
John Hawkins created Rightwingnews.com in 2001; built it up to a top 10,000 in the world website; created a corporation with more than 20 employees to support it; created a 3.5 million person Facebook page; became one of the most popular conservative columnists in America; was published everywhere from National Review to Human Events, to Townhall, to PJ Media, to the Daily Wire, to The Hill; wrote a book 101 Things All Young Adults Should Know that was at one point top 50 in the self-help section on Amazon; did hundreds of hours as a guest on radio shows, raised $611,000 in a GoFundMe for Brett Kavanaugh’s family and has been talked about everywhere from The New York Times to Buzzfeed, to the Washington Post, to Yahoo News, to the Rush Limbaugh Show, to USA Today. After seeing the unjust way that Brett Kavanaugh was treated during his hearings and how a lifetime worth of good work was put at risk by unprovable allegations, John Hawkins decided to create a men’s website. Welcome to Brass Pills!

 

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