Why the Washington Post decided to harp on “sexist” ads of the sixties is beyond me, but this quote gives you a good idea of the general tone of the article.
That is the way a local grocery store worker named Mr. McGregor, a recurring character in Folgers coffee ads of the 1960s, describes his “brand-new, can’t-miss” product.
McGregor’s sexist description is but one cringeworthy detail from the company’s coffee ads of yesteryear. It is not the only sexist ad from that era — many ads portrayed women as wives or mothers, sometimes scantily clad, with one main objective: to get, or please, a man.
Can you imagine an article like this claiming it’s sexist to expect men to do fix things around the house, take them on romantic dates kill spiders or protect a woman from a mugger? Of course, not. But, anything a woman wants to do to please a man is supposed to suspect. You know what men call women who actually try to please them by cooking, cleaning or otherwise taking care of them? “Good girlfriends and wives.” But since the feminist ideal these days is a CEO who works 70 hours a week, splits the housework with the man and wears the pants in the relationship, pleasing your man is a bad thing. I know there are women who genuinely enjoy cooking and cleaning for a man because I’ve dated them. Being willing to make you a sandwich is actually a big plus for a woman. In fact, if you’re not willing to make your man a sandwich, he’s probably not the right man for you. If you’re not willing to make ANY man you’re with a sandwich or some “husband-pleasing coffee,” then you should probably learn to enjoy cats because that’s who you will probably be spending most of your quality time with in your golden years.
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