Some companies encourage their users to aspire towards masculinity instead of encouraging them to run from it.
After watching that, some ad exec at Gillette wet himself, uttered a girlish scream and fainted because he was triggered by all the “toxic masculinity” in that ad. Soldiers, guns & explosives — the only thing missing is a hot, busty chick giving him a shave as a very personal thank-you for saving her from the Germans. But, don’t worry. Gillette will one up them yet with its new slogan, “Gillette, the soyest a man can get!”