Barbasol Shows The Soy Boys at Gillette How To Talk About Masculinity

Some companies encourage their users to aspire towards masculinity instead of encouraging them to run from it.

After watching that, some ad exec at Gillette wet himself, uttered a girlish scream and fainted because he was triggered by all the “toxic masculinity” in that ad. Soldiers, guns & explosives — the only thing missing is a hot, busty chick giving him a shave as a very personal thank-you for saving her from the Germans. But, don’t worry. Gillette will one up them yet with its new slogan, “Gillette, the soyest a man can get!”