Barbasol Shows The Soy Boys at Gillette How To Talk About Masculinity

Some companies encourage their users to aspire towards masculinity instead of encouraging them to run from it.

After watching that, some ad exec at Gillette wet himself, uttered a girlish scream and fainted because he was triggered by all the “toxic masculinity” in that ad. Soldiers, guns & explosives — the only thing missing is a hot, busty chick giving him a shave as a very personal thank-you for saving her from the Germans. But, don’t worry. Gillette will one up them yet with its new slogan, “Gillette, the soyest a man can get!”

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John Hawkins
John Hawkins created in 2001; built it up to a top 10,000 in the world website; created a corporation with more than 20 employees to support it; created a 3.5 million person Facebook page; became one of the most popular conservative columnists in America; was published everywhere from National Review to Human Events, to Townhall, to PJ Media, to the Daily Wire, to The Hill; wrote a book 101 Things All Young Adults Should Know that was at one point top 50 in the self-help section on Amazon; did hundreds of hours as a guest on radio shows, raised $611,000 in a GoFundMe for Brett Kavanaugh’s family and has been talked about everywhere from The New York Times to Buzzfeed, to the Washington Post, to Yahoo News, to the Rush Limbaugh Show, to USA Today. After seeing the unjust way that Brett Kavanaugh was treated during his hearings and how a lifetime worth of good work was put at risk by unprovable allegations, John Hawkins decided to create a men’s website. Welcome to Brass Pills!


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